The view from my room at the Atlantis on Paradise Island, Nassau, host of the Caribbean’s 2018 SOTIC conference.
“It’s a time to reinvent ourselves.”
These words stuck with me at the close of SOTIC 2018. They came from St. Lucia’s Minister of Tourism, Hon. Dominic Fedee. The newly elected chair of the Caribbean Tourism Organization was addressing a room full of media on the last day of the annual State of the Industry conference.
His words neatly summarized a recurring theme throughout the sessions at SOTIC on the current state of tourism in the Caribbean.
The Caribbean: a region famously marketed as a paradisiacal escape of blues, friendly people, and all inclusive resorts. Perhaps because of this image and brand, it’s a region where visitors still have difficulty distinguishing one island country or territory from the other. This was painfully obvious last year, when the twin category